A Century of Craftsmanship, Trust & Legacy

In an era when the jewelry trade was unorganized and uncertain, Shri Sitaramji Kadel set out with a vision—to create a business built on trust, transparency, and fine craftsmanship. He believed that jewelry was more than just ornamentation; it was a piece of heritage, an heirloom to be cherished for generations.

Born with an indomitable spirit and an unwavering commitment to integrity, he built Bisanlal Sitaram & Sons in 1921, laying the foundation for a business rooted in honesty, precision, and customer-first values. Over the decades, his passion for excellence became the pillar of our brand, ensuring that every creation reflected timeless artistry and superior craftsmanship.

A Legacy Passed Down Through Generations

Through decades of dedication, Shri Dharm Narayan Kadel and Shri Prem Narayan Kadel carried forward their father’s legacy, expanding the business while staying true to the family’s core values. They nurtured long-standing relationships with customers—many of whom have trusted us for over 100 years—helping generations find jewelry that resonates with their milestones and cherished memories.

From our early days of handcrafting exquisite ancestral jewelry to our expertise in customizing and redefining heirlooms with a modern touch, our artisans have remained committed to precision, quality, and artistry. Every piece we create is a testament to our unwavering dedication to fine craftsmanship.

Blending Tradition with Innovation

Now, a century later, this legacy continues with Mahesh Kadel and Chandrasekhar Kadel. With a vision to blend heritage with modern innovation, they are expanding our reach while ensuring that we serve our customers with the same warmth, expertise, and integrity that have defined us from the beginning.

To make our luxury diamond jewelry more accessible, we introduced Johriji—our exclusive online store by Bisanlal Sitaram & Sons. Through Johriji, our timeless designs and bespoke craftsmanship are now available at your fingertips, ensuring that our legacy of trust and excellence lives on.

As we step into the future, our mission remains unchanged: to honor our customers’ needs, preserve their treasured heirlooms, and redefine fine jewelry for generations to come.

We are grateful to have you as part of our journey—and even more honored to be part of yours.